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Tucker Culture

BRANDING / IDENTITY

Tucker Culture branding is an effort to bring more people into Tucker County and promote unique amenities the area has to offer while instilling pride and unity among individual towns and communities in the county. Together, the Tucker County Cultural District Authority, 3 WVU departments, and myself collaborated on this human-centered design process.

Our strategy was to brand them in a way that does not lose their history and identity but also keep it very simple aesthetically, so all residents and visitors understand the identity concept and bring attraction to this small, eventful area.

 
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